Clean Color Cosmetics Rooted in Skin Science
Discover IDUN Minerals, a clean beauty pioneer from Sweden delivering high-performance, mineral-based makeup and skincare for even the most sensitive skin types. Formulated alongside dermatologists and researchers, every vegan and cruelty-free product is designed to nourish, protect, and create effortless radiance.
100% Purified Minerals, Zero Compromise
IDUN's makeup and skincare lines are powered by purified mineral pigments, enriched with protective ingredients like antioxidants, jojoba oil, shea butter, and vitamins E and C. The formulas are fragrance-free, nickel-tested, non-comedogenic, and ophthalmologically tested for sensitive eyes. This is beauty that not only enhances but protects, clean enough for reactive skin, yet elevated enough for professional use.
Scandinavian Design Meets Everyday Ease
From dermatologist‑tested VATN Waterproof Mascara and Perfect Concealer to Mineral Bronzer and talc‑free Setting Spray, each formula is gentle yet performance‑driven. Everything is vegan and cruelty-free, housed in recyclable packaging with a minimalist aesthetic that reflects the brand’s Swedish roots. Each product is a blend of clean science and understated elegance.
Why Choose IDUN Minerals?
- Mineral Bronzer & Sensitive‑Skin Concealer – Breathable pigments that protect and perfect reactive skin.
- Vegan & Cruelty-Free – Certified by PETA and free from parabens, talc, synthetic fragrance, and animal ingredients.
- Dermatologist-Tested – Co‑developed with Swedish dermatologists and allergy specialists, suitable for even the most reactive skin.
- Eco-Conscious Design – Recyclable, FSC-certified packaging and a commitment to sustainability and local production.
- Broad Shade Range & Clean Performance – Inclusive color palette with nourishing minerals that perform beautifully.
- Award-Winning Clean Beauty – Celebrated by Swedish Beauty Awards, Vogue Scandinavia, and industry experts.
